Quality & Standards
Quality You Can Trust
At Kenova Fresh, quality is at the heart of what we do.
Our aim is to supply fresh Kenyan produce that meets the expectations of UK wholesalers, retailers, restaurants, caterers and food-service businesses.
From sourcing and harvesting through to packing, transportation and delivery, we focus on quality, freshness, traceability and responsible handling throughout the supply chain.
Food Safety & Quality Control
Standards at Every Stage
Food safety is fundamental to the Kenova Fresh approach.
Our supply chain is being developed around appropriate food-safety procedures, product specifications and quality controls designed to support compliance with applicable UK requirements.
Our focus includes:
✓ Produce quality and condition
✓ Hygiene and handling
✓ Pesticide residue compliance
✓ Appropriate packaging
✓ Product specifications
✓ Batch identification
✓ Supplier documentation
Freshness & Cold Chain
Protecting Freshness
Fresh herbs are delicate, and maintaining their condition throughout transportation is essential.
Kenova Fresh aims to work with suitable logistics and handling partners to maintain appropriate conditions throughout the journey from Kenya to the UK.
Careful handling, efficient transportation and appropriate temperature management help protect the freshness, colour, aroma and overall quality of our produce.
Responsible Sourcing
Growing Stronger Relationships
Our ambition is to build long-term relationships with Kenyan growers and suppliers while providing UK customers with a dependable source of quality fresh produce.
We believe strong relationships throughout the supply chain help create greater consistency, transparency and reliability for everyone involved.
Kenyan Growers 🇰🇪 → Kenova Fresh → UK Businesses 🇬🇧
Freshness Without Compromise
From aromatic Kenyan herbs to premium avocados, our aim is to deliver produce that our customers can buy with confidence.
Quality at source. Care throughout the journey. Freshness on arrival.
Carefully Selected Produce
Quality Starts at Source
Great produce begins with careful sourcing.
We aim to work with selected Kenyan growers, suppliers and packhouses that share our commitment to quality and consistency.
Fresh herbs, fruit and vegetables are selected and prepared according to product and customer requirements, helping ensure that only produce meeting the required specification enters our supply chain.
Fresh • Carefully Selected • Consistent
Farm-to-Customer Traceability
Know Your Produce
Traceability is an important part of building confidence in fresh produce.
Our goal is to maintain clear records throughout the supply chain, allowing produce to be identified from its source in Kenya through packing and export to its destination in the UK.
This includes information such as:
Grower / Supplier → Harvest → Batch → Packhouse → Shipment → UK Arrival → Customer
This provides greater transparency and supports effective quality control throughout the journey.
Plant Health & Import Compliance
Meeting UK Requirements
Produce imported into Great Britain can be subject to plant-health, customs, food-safety and marketing requirements depending on the individual commodity.
Kenova Fresh is committed to ensuring applicable import procedures and documentation are followed for the produce we supply.
Where required, this can include appropriate phytosanitary documentation, import notifications, traceability records and border procedures.
Our Quality Promise
We are building Kenova Fresh around four simple principles:
FRESHNESS
Protecting product quality from source to customer.
QUALITY
Carefully sourcing produce to meet agreed specifications.
TRACEABILITY
Maintaining visibility throughout the supply chain.
RELIABILITY
Building a dependable supply partner for our UK customers.
